Overview
KOCH ENTERTAINMENT is North America's largest independent distributor of audio and video products. Since opening in 1995, Toronto-based KOCH has become the independent market leader in Canadian distribution of consumer entertainment products by establishing a proven track record of delivering innovative marketing and promotional services, results-oriented sales support, and powerhouse media and publicity relations.
Our marketing campaigns produce results. The principal added value of KOCH is our integrated sales, marketing and promotions effort. Our Canadian sales staff is made up of forty-two industry professionals, each with established relationships at traditional and non-traditional “bricks & mortar” retail, digital content aggregates, e-commerce websites, national and local radio and television broadcasters, and journalists across the country.
Marketing Services
KOCH ENTERTAINMENT offers customized strategies to deliver exceptional results across the full spectrum of the marketing mix.
Product:
- CD/DVD design
- Small or large run manufacturing
- Custom packaging
- Blister packing
- Source tagging
- Barcode procurement
Price:
- Assist clients in determining appropriate dealer pricing consistent with current market conditions
- Maximize client ROI by offering benefits of volume discounts for manufacturing, design, etc. using KOCH-approved suppliers
Product Placement:
- Full service in-person solicitation of all product releases by sales team to every major retail chain and sub distributor in Canada including HMV, Chapters/Indigo, Handleman, Wal-mart, Best Buy, Future Shop, Music World, Archambault, Sunrise, CD Plus, and Amazon.ca to name a few
- Sales Books mailed out monthly to Indie stores across Canada
- KOCH offers a high level of service to our customers with state-of-the-art inventory management, customer order processing, order fulfillment and timely shipping via ENTERTAINMENT ONE
Sales Promotion:
- Creation, printing and solicitation of product sell sheets
- Servicing of promotional copies to retail accounts in advance of order solicitation
- Communication of all relevant information (press articles, tour dates, etc) to retail buyers
- Continuous product updates to retail inventory databases
- Solicitation of products for inclusion in retail co-op programs (i.e. listening posts, flyers, seasonal campaigns)
- Identification of promotional opportunities at retail for label sales, custom p.o.p, in-store contests, etc.
- Dissemination of retail sales performance as reported by Nielson SoundScan™
Advertising:
- Media planning, research, and negotiation with TV, radio, print, and online
- Acquisition of retail tags for inclusion in advertising
Internet and Digital:
- Canadian website www.kochcan.com provides consumers and retailers with a destination for detailed information on audio and video products, artist tour dates, press, and more
- Full service management of metadata (music, video, ringtones,) to digital content aggregates including iTunes Canada, Puretracks, and Zik.ca
- Source opportunities with digital download stores to market product within the sites (banner ads, front page positioning, feature listings, newsletter inclusions, reviews, etc.) so it stand out from the crowd
- Collaborate with major cell carriers in Canada to feature A-list product for ringtone download via cell phone browsers in addition to websites that offer downloads of deeper catalogue items (e.g. Musicplus, Muchmusic)
Promotions
Publicity:
- Press servicing to all local and national media outlets including dailies, weeklies, monthly magazines, and online portals and entertainment sites
Radio/Club Servicing:
- Full servicing of CDs to all radio formats
- Uploading of music to DMDS and MusiCab
- Radio tracking reports utilizing MediaBase™ software
Video Servicing:
- Full servicing of music videos to broadcast media outlets in Canada including MuchMusic and its affiliated networks, MTV Canada, CMT, YTV, etc.
Business Information Management
KOCH is the only distributor of entertainment products in Canada that offers clients a user-friendly B2B website with 24/7 access to inventory management, product sales information (i.e. unit/dollar sales, back-orders, sales by account), co-op request & approval methods, artwork and product information uploads, sales team hype sheets and more.